It is said” first expression is the last expression” and it really do work when it comes to real estate business. Website is a very professional tool that every real estate prefers. And how your landing page of website look like really matters. As a landing page has a high chance of converting visitors into potential customers. A landing page of your website must be attractive and eye catching.
Landing Page – Create a High-Converting Real Estate Landing Page
Though many people often confuse website’s landing pages for home pages. However, landing pages are much more specific with a single goal to be highly targeted. A landing page is meant to be targeted when it compels visitors to click the Call-to-Action button. Here we came up with tips on creating a high-converting landing page for your real estate.
Not everyone gets to your landing page but those who are really in need of the services. Therefore, target your audience carefully. And ensure that your landing where a client clicks caters the needs and questions of him. A detailed landing page enables them to further contact you for your product or services.
Write a Compelling Headline or slogan:
Your landing page headline & slogan should enthral the visitor’s attention. Headlines is the very first thing that every visitor sees. Therefore, the headline should clearly state your ad’s value. If your landing page ticks this box, the chances of converting a visitor into a client will be high.
Keep it Simple and Concise:
Obviously, nobody takes interest in reading log stories. So, keep to the point things only. There is no need to add long paragraphs of endless information. Information on your landing page must be very simple and concise. It will be more difficult to seal a deal with a lead that needs clarification even after visiting your landing page.
Lean on Social Proof:
It isn’t very easy for the clients to share their very personal data with you unless they you’re your authenticity. So, do attach your clients’ reviews about your services and other certification or award you have achieved in different occasions. Trust is a crucial component of a successful landing page, so, do not feel hesitate adding these trustful efforts to win clients confidence. It will help your customers to understand that that your business is legit and trustworthy.
Use Images and Video:
There is no doubt that videos and images are the backbone of every digital marketing effort you make. So, you should always use high-quality images and video clips to draw visitors’ intention. Additionally, the quality of your visuals clearly reflects your brand. Also, the videos and images should be professional.
On average, videos receive 89.5% engagement per video, significantly higher than photos & text-based posts. So, be very careful while choosing images and videos for your landing page. Like every other component in your real estate marketing, landing pages need a complex & work in harmony to bring in new clients and listings. Keeping above mentioned points, you can generate higher business growth as well as built a good reputation in the real estate market.